IT'S HALLOWEEN ... NEW JOKER PIC!!

Viral marketing seems to be the rage these days with various TV shows and future films making audiences solve puzzles that will boost the profile of a particular project. That said, a jumble on the "Dark Knight" viral website WhySoSerious.com was solved, which involved gathering photos of letters from cities around the United States.

The prize is a new pretty cool new photo of The Joker, as seen above, in the back of a car.

A new puzzle is now posted at RorysDeathKiss.com. Rory’s First Kiss was the fake title used for the production of "The Dark Knight" while they filmed in Chicago. On the site is a set of all new instructions, with a promise of another reward.